It’s been going on for years, people confusing advertising and marketing with arts and crafts. These all involve design and the right side of the brain but are completely different things. If you are a business owner and mistake one for the other, you will be wasting your advertising dollars.

How can you tell the difference? Ask to see samples of work created for businesses similar to yours. An advertising agency, design studio or professional freelancer will have a portfolio (either digital or traditional) full of successful promotions created for their clients. Your friend who teaches art, works real cheap, and knows how to use a Mac, will not.

My traditional portfolio is available by appointment and a digital version is available on my website.