Ad Designed With Powerful Photo And Minimal Copy.

Today is Day 11 of my 28-Day Creative Challenge.

This is one of my all-time favorite ads. I’ve had it for 10 to 15 years and from the looks of the holes in it, it’s even been push pinned to my wall at some time. The photo itself speaks volumes. Both ladies are school students wearing dresses and carrying metal lunch boxes. Gertrude is the Senior Adult Student of the Year and is 105 years old. What a touching human interest story and what a powerful photo. There’s minimal copy and lots of white space too, wonderful!!