Diana Komjati » ads http://www.komjati.com Tue, 29 Nov 2011 15:28:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Day 22: A Creative Insert Transports Us To Peru. http://www.komjati.com/day-22-a-creative-insert-transports-us-to-peru/ http://www.komjati.com/day-22-a-creative-insert-transports-us-to-peru/#comments Sun, 26 Jun 2011 15:46:57 +0000 Diana Komjati http://www.komjati.com/?p=2553

This creative insert promoting Peru must have came from a travel magazine. We see what appears at first to be a straw camel’s head peeking through the die cut window. Curious, we open the insert  to see more — and discover this wonderful photo! I’ll be keeping this for my files as a reminder that advertising can be fun and full of surprises.

You can be part of my 28-Day Creative Challenge by sending me links to download or printed samples of creative work that you find inspiring. If it inspires me too I’ll feature it here along with a link to your blog or website.

]]> http://www.komjati.com/day-22-a-creative-insert-transports-us-to-peru/feed/ 0 My 28-Day Creative Challenge: Day 20! http://www.komjati.com/my-28-day-creative-challenge-day-20/ http://www.komjati.com/my-28-day-creative-challenge-day-20/#comments Fri, 24 Jun 2011 13:02:19 +0000 Diana Komjati http://www.komjati.com/?p=2508

What an eye catching headline! The designer could have easily left the font (Helvetica Black Condensed) a solid red, but instead added an effect that makes it look as if it’s painted on the wall. I think it was well worth the extra effort, don’t you?

Join me in my 28-Day Creative Challenge. Let me know if you agree or disagree with my selections or if you can you provide a better example. I’d love to hear from you!

]]> http://www.komjati.com/my-28-day-creative-challenge-day-20/feed/ 0 Retail Ad Uses A Timeless Psychological Advertising Technique. http://www.komjati.com/retail-ad-uses-a-timeless-psychological-advertising-technique/ http://www.komjati.com/retail-ad-uses-a-timeless-psychological-advertising-technique/#comments Fri, 17 Jun 2011 20:08:05 +0000 Diana Komjati http://www.komjati.com/?p=2416
Ernest Hemingway’s grandson, Edward Hemingway, with his Coach Kensington Brief.

Romanticizing the product as they do here is a psychological advertising technique often used by retail. As a matter of fact, that’s how the tradition of giving a large diamond solitaire engagement ring was created – from a De Berre’s advertising campaign.

Looks like this ad from 1995 has found a permanent home in my creative morgue. Today is Day 13 of my 28-Day Creative Challenge. TGIF!

]]> http://www.komjati.com/retail-ad-uses-a-timeless-psychological-advertising-technique/feed/ 0 Ad Designed With Powerful Photo And Minimal Copy. http://www.komjati.com/ad-designed-with-powerful-photo-and-minimal-copy/ http://www.komjati.com/ad-designed-with-powerful-photo-and-minimal-copy/#comments Wed, 15 Jun 2011 21:06:42 +0000 Diana Komjati http://www.komjati.com/?p=2357

Today is Day 11 of my 28-Day Creative Challenge.

This is one of my all-time favorite ads. I’ve had it for 10 to 15 years and from the looks of the holes in it, it’s even been push pinned to my wall at some time. The photo itself speaks volumes. Both ladies are school students wearing dresses and carrying metal lunch boxes. Gertrude is the Senior Adult Student of the Year and is 105 years old. What a touching human interest story and what a powerful photo. There’s minimal copy and lots of white space too, wonderful!!

]]> http://www.komjati.com/ad-designed-with-powerful-photo-and-minimal-copy/feed/ 0 Day 6: How To Make This Creative Ad Concept Your Own. http://www.komjati.com/day-6-how-to-make-this-creative-ad-concept-your-own/ http://www.komjati.com/day-6-how-to-make-this-creative-ad-concept-your-own/#comments Thu, 09 Jun 2011 13:11:42 +0000 Diana Komjati http://www.komjati.com/?p=2219

I tore this ad from a magazine ages ago and am keeping it because a lot of thought went into this concept. It’s a concept that can be used in ads for just about anything visual – from eye surgery to optics to anti-drunk driving campaigns.

Make this creative ad concept your own by selecting a different subject for comparison. The Northern Cardinal and rosebud work well for binoculars. What would you suggest for an anti-drunk driving campaign?

You can be part of my 28-Day Creative Challenge by sending me links to download or printed samples of creative work that you find inspiring. If it inspires me too I’ll feature it here along with a link to your blog or website.

Technorati.com seems to be having trouble finding me and my claim token number: CZDYB8SCUJBT. Can you find me now?

]]> http://www.komjati.com/day-6-how-to-make-this-creative-ad-concept-your-own/feed/ 0 Change Consumer Perception And Behaviors. http://www.komjati.com/change-consumer-perception-and-behaviors/ http://www.komjati.com/change-consumer-perception-and-behaviors/#comments Tue, 07 Apr 2009 13:50:36 +0000 Diana Komjati http://komjati.com/blog/?p=131 image1

A coworker once walked into my cubicle at Sterling Jewelers and informed me that she could do my job if she had the software. My reply was that I had been a designer long before they had even thought of the software (see my 1983 hand-drawn newspaper ad layouts above).

Today this “anyone can do it” attitude runs rampant among advertisers. I can’t stress it enough, design is more than pretty pictures and cool software. It’s a complex tool used to change consumer perception and behaviors and I’ve yet to find that keystroke command on my keyboard…

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