Cheap Marketing — Polar Bears Making a Splash for Cash.
January 17th, 2011 | Published in Advertising, Creative, Public Relations | 2 Comments

Cheap marketing is what everyone is looking for today and Chippewa Lake’s Lions Club is no exception. I am holding in my hand their flyer that I found by my mailbox last week. This enterprising group has combined creativity, resourcefulness and good old American ingenuity, to create Chippewa Lake’s 1st Annual Polar Bear Run and Jump (Jan. 29, 2011). This is a fundraising event to benefit two local groups that help feed the needy in our area, and to also raise funds for the Lions Club. Go to the Chippewa Lakes Lions Club web site, you’ll learn that they help purchase eyeglasses, too. As a nearsighted graphic designer myself, I like that — who knew?
Recently some enterprising young boys have been coming to my door and asking to shovel the snow from the driveway. This is a first in my 12 years of living here. After I paid my most recent cold, red-cheeked laborer, my husband remarked to me that the driveway really didn’t have much snow to shovel this time. My response was that I had paid him for showing drive, initiative and having an entrepreneurial spirit, not for shoveling the snow.
Don’t let the daily news fool you, we’re not a nation of spoiled whiners and blamers who sit back in a paralyzed, apathetic stupor. We’re a nation of think outside the box doers. Chippewa Lake’s Lions Club can’t spend big money on marketing but that hasn’t stopped them. A good idea and a flyer, now a mention in a blog, who knows where it could lead? That’s exciting — that’s cheap marketing!!
As a Chippewa Lake resident and advertising professional, I salute and support my communities efforts in making a difference. I’ll pledge $25 to the first jumper to ask me to sponsor them (e-mail me) and I’ll also be in the crowd cheering them on as they take the plunge. I hope to see you there, too.




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