This week I attended a Canton Advertising Federation luncheon to hear Mark Daddario of the Cleveland USPS talk about “Green Marketing”. In 2007 I’d researched eco-friendly design for a lecture I gave at the NE Ohio Regional Parks Conference. My information had been supplied by a paper mill (Monadnock) and it was written from their perspective. Now I was going to have a chance to view it from a different angle.

Mark is an excellent speaker and gave a very informative talk. He explained how the USPS works with mailing list owners to “Green Clean” lists to eliminate waste and save both money and energy. Mark can be reached at 216.525.0355 and is always happy to answer questions about “Green Marketing”.

Did you know that paper manufacturing alone is the third largest use of fossil fuels worldwide? Mark and Monadnock both stressed the need for designers to work closely with printers. Wise printer, paper and ink selections will work together to help reduce pollution and protect the environment.

Designers going green can choose to use: 
• a printer who has an environmental management system in place and recycles
• vegetable-based inks and water-based glues

Concerned designers can decide not to use:
• foil stamping— it renders paper non-recyclable
• metallic and fluorescent inks—they contain heavy metals

For more information download Monadnock Paper Mills  Field Guide. It’s message is that eco-friendly design can be cost-efficient, environmentally sensitive and beautiful. I highly recommend this 24-page guide for both it’s beauty and content.

I have been enjoying my copy of Deliver, the USPS magazine for marketers that Mark gave us. You can find the companion website at www.delivermagazine.com. While there be sure that you visit The Green Room, Deliver’s Complete Coverage on Eco-Friendly Marketing.