Blog Archives

Looking To Improve Your Job Interview Skills?

October 17th, 2011  |  Published in Public Relations  |  2 Comments

Toastmasters International is known for giving its members the skills and confidence needed to effectively express themselves in any situation. Medina Toastmasters Club #941 wants to do the same for area job seekers and is hosting a special Toastmasters meeting called “Acing the Job Interview.” Attendees will watch the excitement of a Toastmasters meeting in action while members present tips and strategies for successful job interviewing.

If you are looking to improve your job interviewing skills, whether you are an unemployed or soon-to-be unemployed professional, recent graduate, or a stay-at-home parent reentering the workforce, this special event is for YOU.

I look forward to seeing you there!

WHEN: November 16, 2011. Doors open at 6:15 p.m. and will close at 6:30 p.m. promptly. Meeting adjourns at 8:15 p.m.

Where: Medina Eagles Club. South Banquet Hall entrance. 696 Lafayette Rd., Medina, OH 44256

RSVP: 330-421-1357 by Friday, November 11, 2011. 

Light refreshments will be served. This event is FREE!

 

 

 

 

 

 

 

Time For Good Concept And Design.

June 23rd, 2011  |  Published in Advertising,Creative,Design

Day 19 of my 28-Day Creative Challenge.

Check out all the “white space” this ad has. What a concept — and I mean that both literally and figuratively. It uses only 23 well-chosen words in both headline and body copy, a golfing photo that uses psychology to appeal to our hedonistic nature (that’s worth at least a thousand words, right?), and a powerful product shot. Toss in the two logos and a wee bit of descriptive copy that includes price, and we have a strong, clean ad. And that’s how it’s done folks!

This ad has certainly found a home in my creative morgue files as a reminder to continue to fight for “white space.” If you’d like to participate in my 28-Day Creative Challenge, please send me links to download or printed samples of creative work that you find inspiring. If it inspires me too, I’ll feature it here along with a link to your blog or website. Or you could just post a comment.

Retail Ad Uses A Timeless Psychological Advertising Technique.

June 17th, 2011  |  Published in Advertising,Creative,Design
Ernest Hemingway’s grandson, Edward Hemingway, with his Coach Kensington Brief.

Romanticizing the product as they do here is a psychological advertising technique often used by retail. As a matter of fact, that’s how the tradition of giving a large diamond solitaire engagement ring was created – from a De Berre’s advertising campaign.

Looks like this ad from 1995 has found a permanent home in my creative morgue. Today is Day 13 of my 28-Day Creative Challenge. TGIF!

Direct Mail Designed To Leave You Holding The Creative Bag.

June 16th, 2011  |  Published in Advertising,Creative,Design,Public Relations

Day 12 of my 28-Day Creative Challenge.

Thank goodness I’m taking the time to sort through my creative morgue, keeping only the very best, because this direct mailer was filed so deep that I’d forgotten all about it.

This brown paper bag has a message on one side and the address label, return address and postal indicia printed and glued to the other side. It serves as a visual aid and complements a concept designed to tug at the heart strings and loosen the purse strings of it’s recipient. It’s a keeper!

Ad Designed With Powerful Photo And Minimal Copy.

June 15th, 2011  |  Published in Advertising,Creative,Design

Today is Day 11 of my 28-Day Creative Challenge.

This is one of my all-time favorite ads. I’ve had it for 10 to 15 years and from the looks of the holes in it, it’s even been push pinned to my wall at some time. The photo itself speaks volumes. Both ladies are school students wearing dresses and carrying metal lunch boxes. Gertrude is the Senior Adult Student of the Year and is 105 years old. What a touching human interest story and what a powerful photo. There’s minimal copy and lots of white space too, wonderful!!

Postcard Uses Visual Illusion To Imply Quantity And Quality.

June 8th, 2011  |  Published in Advertising,Creative,Design  |  4 Comments

By showing a single row of shoes falling off the edge of an unusually narrow postcard, the designer has implied that DSW has plenty of these stylish heels to choose from. They’ve also used copper ink as an accent color which gives this piece an air of quality that translates to the merchandise.

The barcode at the bottom almost hides the text “Unleash your passion for shoes.” I wonder if the United States Postal Service charged DSW extra for this postal infraction? Always leave room for that barcode and if you’re not sure, check with the USPS Mailpiece Design Analyst assigned to your area.

I’m keeping this cleverly designed postcard in my creative morgue. This completes Day 5 of my 28-Day Creative Challenge.

Brochure Conveys Serenity Through Color, Photos And Design

June 6th, 2011  |  Published in Creative,Design  |  2 Comments

I’ve finally thrown away a handful of old and outdated pieces and it feels GOOD!  I think it will get easier as my 28-Day Creative Challenge moves along.

Today is Day 3 and I’m keeping this attractive brochure that exudes serenity. It does an excellent job of promoting and explaining a very delicate business – a Nature Preserve Cemetery. By skillful color and photo selection and good copy and design, this brochure gets it’s message across in a dignified and respectful manner. The matching website carries it off as well. This brochure can be downloaded from the website for closer inspection and while you’re there check out the video as well.

Remember, you can help me with my 28-Day Creative Challenge by letting me know if you agree or disagree with my selection. If you’d like to share something that you find inspirational, and if I decide to add it to my creative morgue, I’ll feature it here along with a link to your blog or website.

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Improving Your Communication Skills Can Change Your Life.

August 18th, 2010  |  Published in Public Relations

You may have heard of Toastmasters International and wondered what it was. You might have read that it’s an organization that helps you become better at public speaking. Or, maybe you’re like my creative friend Daryl who writes copy for Grabowski & Co., an award-winning marketing communications firm. I can always count on his whimsical comments about burnt toast and jelly in response to my Facebook posts about Toastmasters — he cracks me up.

As a Toastmasters Club member you’ll not only learn to speak in front of a group but also about listening, motivation, planning, building confidence and leadership. I’ve been a member of Medina Toastmasters Club 941 for four years. As a new member I once watched a visitor at her first meeting, shy, fearful, and even afraid to make eye contact just walking through the door and I knew she would never be back. Imagine my surprise when she became a member and within a year blossomed into a confident, well-spoken leader. This happens countless times at Toastmasters clubs around the world.

I would like to recommend Toastmasters to everyone of course, but especially to those who have lost jobs to this economy. Losing a job can be a demoralizing, confidence shattering experience. It’s a negative, life altering event that Toastmasters can help to turn around. If you know someone who has lost their job, please encourage them to join Toastmasters. As a Toastmasters member they’ll learn to think quickly on their feet and be able to ace even the toughest of job interviews with confidence.

Gadzooks—it must be Halloween!

October 7th, 2009  |  Published in Public Relations  |  6 Comments

I received a telephone call yesterday informing me that I have the ghosts of two women living in my home and that one was there with me at that very moment! The hairs on the back of my neck stood up as I said “Yes, yes, tell me more…..”

Last year a friend recommended that my husband, Tim, and I read the book “When Ghosts Speak“. It’s written by Mary Ann Winkowski, consultant to the CBS hit television show “Ghost Whisperer”. We bought the book and enjoyed reading it. Imagine our surprise when we learned that Mary Ann lives in nearby Cleveland and that she was appearing on Halloween at Carrie Cerino’s Restaurant. I quickly made our reservations for the event.

Months later, we began attending Mary Ann’s monthly book club meetings at Borders Books in Strongsville. It’s always an interesting evening with Mary Ann and attracts lots of unique people with great stories. It was about this time that we learned that if you called Mary Ann from your home on a land line, she could tell you if  there are any ghosts in your home. We found this especially intriguing since we often joked about sharing our home with the paranormal.

CookieOur ghost, we thought, could only be seen by our black and white cat, Cookie. Cookie has freaked us out for several years with her imitation of a mime. She can be walking across the room and walk directly into an invisible wall. She will actually push against it a couple of times and then step back and walk around it. Yes, very creepy.

Another time there seemed to be some type of alien force field between me and Cookie that kept her from coming to me. She tried to push past it but couldn’t get any closer than three feet! Finally turning and hugging the wall, she was able to reach me from a different direction.

Now here’s my dilemma….one of Mary Ann’s assistants has offered to come to our home to contact and remove our ghosts, for a fee, of course. Tim, who encouraged me to call her in the first place, thinks I’m being silly for wanting to have her visit. I feel that since I’ve gone this far, I should see it through and even view it as some Halloween fun. What do you think?

Fresh and Exciting Advertising.

July 13th, 2009  |  Published in Advertising

She’s fresh — bigstockphoto_Ecologically_Pure_Product_4900592 3

fresh – exciting…

she’s so exciting to me!

She’s fresh —

fresh – exciting…

she’s so inviting to me.

These pop lyrics from the hit song Fresh helped Kool and the Gang top the music charts in the ’80s. Apply the Fresh concept to your advertising and marketing campaigns today and watch your sales soar.

Fresh and exciting advertising attracts new customers and helps to retain the old. When was the last time you took a good, hard, unbiased look at your company’s promotional materials? What worked four years ago may look old and out-dated today. The world is moving fast and your customers need to feel that they are doing business with a company that is on the cutting edge. Show them you are — keep your materials updated using the latest colors, design techniques and fonts or create a social media campaign.

Nothing new to promote? That’s no reason to be dull and boring which in today’s economy could be translated into a company in trouble. Use new photos, liven up the text and change the size of your company brochure. Keep in step with the times by keeping your company image current and something new will begin to happen. Employees will have renewed energy and enthusiasm for their work, sales people will have something Fresh to show their prospects and your business will grow and thrive.