Diana Komjati » Sterling Jewelers http://www.komjati.com Tue, 29 Nov 2011 15:28:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Change Consumer Perception And Behaviors. http://www.komjati.com/change-consumer-perception-and-behaviors/ http://www.komjati.com/change-consumer-perception-and-behaviors/#comments Tue, 07 Apr 2009 13:50:36 +0000 Diana Komjati http://komjati.com/blog/?p=131 image1

A coworker once walked into my cubicle at Sterling Jewelers and informed me that she could do my job if she had the software. My reply was that I had been a designer long before they had even thought of the software (see my 1983 hand-drawn newspaper ad layouts above).

Today this “anyone can do it” attitude runs rampant among advertisers. I can’t stress it enough, design is more than pretty pictures and cool software. It’s a complex tool used to change consumer perception and behaviors and I’ve yet to find that keystroke command on my keyboard…

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