Using A Die Cut To Illustrate A Product’s Tiny Size
June 5th, 2011 | Published in Creative, Design

Day 2 of my 28-Day Challenge. I’ve placed all my files into a big box where they can now “breath” and I can sort through them with ease. I’ve not thrown anything away so far.
The second keeper that I’ve selected is this insert from a trade journal magazine. It features the “World’s Smallest Bar Code Scanner” as a die cut that when removed and folded illustrates the actual size of the scanner.
What a creative concept — fun too! A more affordable but rather boring alternative would be to photograph the scanner next to a coin such as a quarter to show the size comparison. Since the scanner is also sold in Europe and Asia-Pacific and the quarter is American money, this would pose a problem. What could we use instead of a quarter that would be recognized in all 3 countries? A car key? Are they standard in size from country to country? Any ideas?

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