Comments on: Ways To Design "Green" Direct Mail http://www.komjati.com/ways-to-design-green-direct-mail/ Mon, 07 Jun 2010 13:51:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://www.komjati.com/ways-to-design-green-direct-mail/comment-page-1/#comment-5 admin Thu, 04 Jun 2009 20:18:40 +0000 http://komjati.com/blog/?p=211#comment-5 Thank you Andrew, I'm glad that you found this helpful. If you have any questions please give me a call. Thank you Andrew, I’m glad that you found this helpful. If you have any questions please give me a call.

]]> By: AndrewBoldman http://www.komjati.com/ways-to-design-green-direct-mail/comment-page-1/#comment-4 AndrewBoldman Thu, 04 Jun 2009 19:20:58 +0000 http://komjati.com/blog/?p=211#comment-4 Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site. Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.

]]> By: admin http://www.komjati.com/ways-to-design-green-direct-mail/comment-page-1/#comment-3 admin Thu, 30 Apr 2009 19:29:55 +0000 http://komjati.com/blog/?p=211#comment-3 Thanks for the additional information Rod. I'd like to also mention that the USPS has a Mailpiece Design Analyst who can be reached at 216.443.4077. They can answer questions concerning the size, shape and paper weight of your piece. Call them before you print anything unique. Actual example: Nearly a million postcards printed that needed hand-sorted at an additional cost because of rounded corners. Thanks for the additional information Rod. I’d like to also mention that the USPS has a Mailpiece Design Analyst who can be reached at 216.443.4077. They can answer questions concerning the size, shape and paper weight of your piece. Call them before you print anything unique. Actual example: Nearly a million postcards printed that needed hand-sorted at an additional cost because of rounded corners.

]]> By: Rod DeVar http://www.komjati.com/ways-to-design-green-direct-mail/comment-page-1/#comment-2 Rod DeVar Thu, 30 Apr 2009 16:17:34 +0000 http://komjati.com/blog/?p=211#comment-2 Thank you for the great information Diana! As a green conscious business, the U.S. Postal Service is committed to leaving a "green" footprint across the American landscape. The Postal Service is the first mailing or shipping company to achieve Cradle to CradleSM certification for our packaging and we have the largest civilian alternate fuel vehicle fleet in the nation. I've listed some green ideas for marketers below, and if you or anyone else is interested in learning more, check out usps.com/green. • Regularly update and improve your mailing lists to limit duplication and waste. • Use research to effectively target your customers. • Use recycled materials for the mailings you create and design your mailings to be recyclable. • When sourcing paper, make sure that it comes from forests managed with practices certified by independent, third-party organizations such as the Sustainable Forest Initiative (www.sfiprogram.org) and the Forest Stewardship Council (www.fsc.org). • Shred direct mail and use it as packing material for shipments. • Encourage your customers to recycle the mailing once they’ve read it, and tell them how you made your mailing as green as possible. Rod DeVar Manager, Direct Mail United States Postal Service Thank you for the great information Diana! As a green conscious business, the U.S. Postal Service is committed to leaving a “green” footprint across the American landscape. The Postal Service is the first mailing or shipping company to achieve Cradle to CradleSM certification for our packaging and we have the largest civilian alternate fuel vehicle fleet in the nation.

I’ve listed some green ideas for marketers below, and if you or anyone else is interested in learning more, check out usps.com/green.

• Regularly update and improve your mailing lists to limit duplication and waste.
• Use research to effectively target your customers.
• Use recycled materials for the mailings you create and design your mailings to be recyclable.
• When sourcing paper, make sure that it comes from forests managed with practices certified by independent, third-party organizations such as the Sustainable Forest Initiative (www.sfiprogram.org) and the Forest Stewardship Council (www.fsc.org).
• Shred direct mail and use it as packing material for shipments.
• Encourage your customers to recycle the mailing once they’ve read it, and tell them how you made your mailing as green as possible.

Rod DeVar
Manager, Direct Mail
United States Postal Service

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