Keep Your Eye On The Prize

There is a tremendous amount of online hype encouraging the owners of small businesses to create their own marketing materials. Why would anyone want to do that? 

I recently read about an attorney who learned HTML, CSS, Javascript, and Adobe Photoshop, then spent months building his website himself. That’s time he could have been networking to grow his business and billing clients. The amount of money he saved couldn’t possibly have been more than what he lost in time and potential earnings.

To be successful, stay focused on what you do best, which should be running your business, and hire professionals for everything else.