I’ve attended networking events recently where I met a few young ladies who didn’t bring their business cards. Isn’t exchanging business cards one of the main ways of getting in touch with the new contacts you meet at these events?
One budding entrepreneur said she didn’t believe in using business cards, but instead told me to connect with her on Facebook. After asking her to spell her name twice and still not getting it typed correctly into my Facebook app I just said “Thanks!” and gave up. I have no idea who she was, and it’s probably for the best.
I’ve even seen it asked on social media if business cards are relevant today. Of course they are!
If you are serious about your business, one way to show it is by investing in quality business cards. Cards today are inexpensive to print digitally and with excellent results. Even so, many cards that I receive are hard to read and gaudy. Business cards are a direct reflection on a business, so this is not the place to be cheap—hire a professional graphic designer.
It’s often said that your logo is the face of your business. I like to think of the business card as the company car you would drive to pick up important clients in from the airport.
My question to you is “are you driving a Mercedes or a Kia?”