Is That Your Company Logo or Refrigerator Art?

I had a prospect tell me once that she was very happy with her logo and that it had been drawn by her 7-year-old son. She smirked when she told me she didn’t have to pay for it either. 

I didn’t waste my time trying to change her mind. She was going to continue to use her son’s art, regardless of the consequences, because it was created by her son, for free. She let emotion and price rule her decision, not reality. The reality is, unless a logo reflects her company's brand strategy, it’s “art" — and belongs on her refrigerator — not on her company letterhead.