Mark Zuckerberg, founder of Facebook, is scheduled to appear before Congress this week to answer questions about the misuse of our personal data.
So, what’s going to be next with Facebook? Will business owners have to start paying for their Pages? Or, with Facebook encouraging the purchase of Facebook ads and also adjusting algorithms, will these Pages just not have the reach they once did — unless their "owners" buy into Facebook marketing?
Don't promote your business on Facebook Pages expecting it to be free forever. Facebook is a business and businesses exist to make money. Beware putting ALL of your time, energy and hope into a social platform that you have absolutely no control over, and that could change tomorrow.
“You know, I’ve seen a lot of people walkin’ ‘round
With tombstones in their eyes
But the pusher don’t care
Ah, if you live or if you die”
– "The Pusher” by Steppenwolf, 1968.