Many years ago, I was one of a two-member team of graphic designers who co-workers called “Bitch” and “Moan.” We had a 30-minute ride to work together in the same car, so by the time we stepped from the elevator into the advertising department of a well-known retailer in Youngstown, Ohio, we had ourselves worked up into a tizzy. The elevator doors would open and the lingering stench of 100’s of cigarettes that had been smoked the day before would hit us full force. Our howls of disgust were usually the first sign that yes, we had arrived.
I’d like to think that along with smoke-free workplaces, I’ve come a long way since then and am no longer either “Bitch” or “Moan”... I never quite figured out which I was supposed to be. Perhaps it changed from day to day? Anyway, today there are still a few things that really grind my gears.
Like the falicy that brand identity design begins with a website or logo. Business owners often ask me for a logo design for their new website. What they really need is a brand strategy—which is the first step in creating a valuable brand identity.
If you’re starting a new business or wanting to strengthen your brand, click to download “10 Basic Tools For Building A Valuable Brand.” It’s the steps that I believe should be taken before diving into social media, purchasing ads or sending out direct mail.
I hope that it saves you considerable time, money and frustration.